“People purchase for two things: they want more pleasure with something or they want to take pain away… and they are looking for your product or service to do just that.”
— Julie Greenham
Too often, introverted entrepreneurs (especially women) do not price their offers anywhere near what they are actually worth.
It can be even harder to charge a fair price once you’ve already built up a client base.
We worry that raising our prices might lead to our clients rejecting us and our offers. We worry that charging more may turn off potential new clients. And we worry that our services aren’t worth more than what we already earn for them.
All of these emotions and feelings around money and worth can keep us trapped in a situation where we are working twice as hard as we need to, because we are consistently undervaluing ourselves.
It doesn’t need to be that way!
The truth is that people...