“It’s truly important to remember that although confidence is what everyone is saying that they want, that is not what’s selling your services and products.”
Is “confidence” a part of what you deliver to your clients through your offers? For example, the confidence to appear on camera, the confidence to lose weight, or the confidence to take the steps to grow and scale their businesses.
You may believe that confidence is a key part of your offers — that the boost in confidence is what your customers are looking for and paying for. You may believe that this should play a major role in your messaging and marketing. This is something that I believed for a long time, too.
But here’s the truth: confidence alone does NOT sell.
Being “confident” in something sounds wonderful, but it’s a very vague statement. Instead of talking about how confident someone will feel after...
“I didn’t feel very connected, I didn’t feel that I belonged anywhere...It took me many years before I realized that it wasn’t that there wasn’t a group that I could belong to, it was that I myself didn’t feel worthy to be in a group so I would sabotage it.”
— Chris Richards
What is confidence?
And how do we acquire it?
As introverts, many of us find it especially challenging to feel confident and included. But it doesn’t have to be that way. My guest, Chris Richards, once felt excluded and unworthy — and now, he helps six- and seven-figure entrepreneurs discover and wield their own confidence in order to grow their businesses.
Chris digs deep into psychology to help his clients understand the mindset issues that are holding them back and uses powerful techniques to work through them.
“You’re actually confident in many, many areas of your life, but...