Financial Freedom? Yes Please! - EP 79


“It’s never too early to learn about how to handle money in your business.”

—  Melissa Houston


Dealing with finances can be one of the most nerve-wracking aspects of running a business — but it’s also one of the most important.


Unfortunately, since money management isn’t taught in schools the way it should be, many of us feel confused (or even intimidated) when it comes to understanding our numbers. 


Financial strategist Melissa Houston helps business owners push through the overwhelm, get a handle on their finances, and put themselves on a path to building real wealth.


And she actually makes it feel easy!


The key? Addressing money mindset issues.


“Money is a very emotionally charged topic, especially for women,” Melissa explains. “If we have things that are holding us back in our business because of these money mindset issues that we’ve been carrying… then that becomes a problem, because you’re unconsciously holding yourself back from creating a high-revenue-earning business.” 


In this conversation, we dig into the limiting beliefs that hold us back from adopting an empowering money mindset — and Melissa shares her own daily financial routines!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • 3 mistakes most entrepreneurs make in their finances (and how to avoid them)
  • When and why you should start paying yourself a salary in your business
  • The #1 piece of advice that Melissa gives to her clients — and how to work with her!


About Melissa Houston: Melissa Houston is a financial strategist for CEOs, helping business owners increase their profit margins so they keep more money in their pockets and grow their net worth. She founded The Business Society and the Fractional CFO Agency, hosts the Business Society Podcast, and writes columns for Forbes and Entrepreneur.


Highlights:‌ ‌



01:43   ‌Meet Melissa Houston!


02:47  Societal messaging


06:26  Melissa’s journey


08:35  Key steps for growth‌


12:43  Create & follow your plan


13:58  How to motivate yourself


15:46   ‌You don’t know what you don’t know


17:28  The Business Society Podcast


18:02  Steps for 2022 + half-day sessions


19:42  ‌3 mistakes entrepreneurs make


24:10  Clarity,  empowerment & mindset


27:11  Best advice Melissa was given


29:05  Melissa’s financial routine


32:37  Takeaway


33:38  Fractional CFO Agency


35:02  Lightning round questions



Melissa Houston 

Twitter: @melissahcpa 

Instagram: @melissahoustoncpa 


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