What Authenticity Really Means - EP. 56


“Share to your audience and your clients who you are.”

—  Julie Greenham


When I say “show up being your authentic self in your business,” what does that make you think about?


Many people struggle with showing up authentically in their businesses, and many others aren’t quite sure what it means to do so. And yes — the term can be quite vague.


When you are being authentic, you are being your true self and working in integrity with who you are as a person: Do you practice what you preach? Do you sell or market in a way that is aligned with your values? Do you inject your personality into the way that you show up for your customers? 


Showing up authentically has huge benefits in terms of building trust with your audience, creating more impact, and ultimately earning more revenue.


When you show your audience who you are and why you do what you do, you attract customers and clients who believe the same things as you, and this helps them to better connect with you.


In this episode, you’ll learn five different ways that you can be more authentic in your business — with some concrete examples and actionable tips!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • What authenticity means and doesn’t mean in the context of running your business  
  • How to use storytelling as a tool for connection
  • Why you need to hone in on what makes you unique 


Highlights:‌ ‌

01:50  What does it mean to be “authentic”?

04:53  Standing out

05:48  Share who you are

07:41  Use storytelling

12:33  Be purposeful

13:35  What makes you unique?

14:53  Stay true to your values

15:43  Recap



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