Many marketing methods are overwhelming, stressful, or even terrifying for introverts. Facebook Lives? Instagram Reels? Networking? Putting yourself out there?
Introvert coach (and fellow introvert) Tara Reid gets it.
An online entrepreneur and business owner since 2007, she’s spent the last few years honing in on one aspect of marketing that is absolutely ideal for introverted business owners.
Why is Pinterest so great for introverts? It’s a search engine, rather than a social platform. So it’s less about building connections and engaging with followers than it is about sharing great content and having your content shared by them.
And Pinterest is a smart place for your content to live — posts on Pinterest have a shelf life of a year or longer, if the content is good enough. Compare that to Instagram, where posts will show up on timelines for 5 hours, at most!
The platform can be used to generate sales, drive traffic to your blog or website, or get people to sign up to your email list, depending on the type of business and your goals. All you need are a few tips and tricks to optimize your content — and Tara is here to help you pin with confidence!
In this episode of the Quiet Powerhouse podcast, you’ll discover:
“If it takes off, a pin can be at the top of search results and getting you traffic or leads for months or years down the line.” — Tara Reid
About Tara Reid
Tara has been an online entrepreneur and business owner since 2007, when she launched a handmade jewelry business. She transitioned to helping other business owners on their Pinterest marketing and strategy, and has been a full-time Pinterest Manager since 2015 through The Introvert Coach. She is the CEO of both Entrepreneur Templates and The Introvertpreneur Club, and loves helping fellow introverts discover less stressful marketing methods — and grow their businesses without the overwhelm!
00:54 Introducing Tara Reid
01:38 Why is Pinterest so good for introverts?
03:51 Pinterest analytics v. Google analytics
05:00 A blend of visuals and SEO
06:22 Common Pinterest mistakes
08:10 What are Pinterest management services?
09:30 Pinterest marketing success stories
10:27 The perfect original content v. re-pin ratio
11:29 Do all entrepreneurs use Pinterest for the same thing?
12:26 All about Tailwind and why you need it
15:41 Grab this freebie and watch out for the Introvertpreneur Podcast!
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