What’s in a word?
In the hands of the right writer, a word can mean the difference between a sale and a missed opportunity.
Janet Nielsen is a gifted copywriter who works almost exclusively with small businesses and entrepreneurs, helping them build strong connections with their customers, express their personality, and refine their messaging into its most potent and saleable form.
An introvert herself, Janet knows how difficult it can be for introverted business owners to write about themselves and their offerings.
Introverts often feel that they don’t have anything interesting to say but, as Janet says, “There is always a story. Every entrepreneur has a personality and my job is just to dig around until I figure out what that is, and show them what it looks like in writing.”
Sometimes you need to see your brand voice in writing to really understand what it is — and the impact it can have on your customers. Even the quietest of powerhouses can find powerful voices through their written words!
So, how do you uncover your own interesting story and personality?
And how do you write copy that makes potential customers excited to work with you?
In this episode of the Quiet Powerhouse podcast, you’ll discover:
“We’re going for progress, not perfection. Copywriting isn’t math — there isn’t one right answer or one right way to do it. There’s lots of different versions of what could be good.” — Janet Nielsen
About Janet Nielsen
A self-described introvert with some extrovert tendencies, Janet is the founder of The Copy Curator and a copywriter who helps entrepreneurs reach and connect with more dream customers with their copy. She’s worked almost exclusively with small businesses and entrepreneurs for nearly 8 years and loves every minute.
01:03 Introducing Janet Nielsen
04:00 The real magic of good copywriting
06:07 What is copywriting, exactly?
07:36 The 3 key ingredients to good copy
10:37 2 reasons why it is challenging to talk about yourself
12:30 Progress, not perfection
13:04 Janet’s process
16:17 Tips on how to write authentically
20:05 Cleverness v. clarity — which is more important?
22:49 Deprogram your corporate writing conditioning
25:29 Get into a creative headspace for your first draft
27:59 Is voice-to-text worth the investment?
29:05 Editing for authenticity
30:40 Copywriting resources and freebies
33:10 Quickfire question round!
The Copy Curator
Work with me: