Authentic Copywriting for Introverts - EPISODE‌ ‌26

Uncategorized Nov 19, 2020

 “The goal of the words that you write for and about your business is obviously to inform ... but there is also an opportunity to connect, which is the big opportunity.” —  Janet Nielsen

What’s in a word?

In the hands of the right writer, a word can mean the difference between a sale and a missed opportunity.

Janet Nielsen is a gifted copywriter who works almost exclusively with small businesses and entrepreneurs, helping them build strong connections with their customers, express their personality, and refine their messaging into its most potent and saleable form.

An introvert herself, Janet knows how difficult it can be for introverted business owners to write about themselves and their offerings. 

Introverts often feel that they don’t have anything interesting to say but, as Janet says, “There is always a story. Every entrepreneur has a personality and my job is just to dig around until I figure out what that is, and show them what it looks like in writing.”

Sometimes you need to see your brand voice in writing to really understand what it is — and the impact it can have on your customers. Even the quietest of powerhouses can find powerful voices through their written words!

So, how do you uncover your own interesting story and personality?

And how do you write copy that makes potential customers excited to work with you? 

In‌ ‌this‌ ‌episode of the Quiet Powerhouse podcast,‌ ‌you’ll discover:‌

  • 3 key ingredients to writing copy that build connections and inspires conversions
  • 2 reasons why entrepreneurs find it difficult to write about themselves and their brand — and how to overcome them
  • How to write authentic copy that aligns with your brand (and personal) values

“We’re going for progress, not perfection. Copywriting isn’t math — there isn’t one right answer or one right way to do it. There’s lots of different versions of what could be good.” —  Janet Nielsen

About Janet Nielsen

A self-described introvert with some extrovert tendencies, Janet is the founder of The Copy Curator and a copywriter who helps entrepreneurs reach and connect with more dream customers with their copy. She’s worked almost exclusively with small businesses and entrepreneurs for nearly 8 years and loves every minute.

 

Highlights:‌ ‌

01:03  Introducing Janet Nielsen

04:00  The real magic of good copywriting

06:07  What is copywriting, exactly?

07:36  The 3 key ingredients to good copy

10:37  2 reasons why it is challenging to talk about yourself 

12:30  Progress, not perfection

13:04  Janet’s process 

16:17  Tips on how to write authentically  

20:05  Cleverness v. clarity — which is more important?

22:49  Deprogram your corporate writing conditioning

25:29  Get into a creative headspace for your first draft

27:59  Is voice-to-text worth the investment?

29:05  Editing for authenticity

30:40  Copywriting resources and freebies

33:10  Quickfire question round!


Links:‌

The Copy Curator

https://janetnielsen.ca 

Instagram: @the_copy_curator

facebook.com/copycurator


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