You're Not Selling Confidence, You're Selling RESULTS - EP 102


“It’s truly important to remember that although confidence is what everyone is saying that they want, that is not what’s selling your services and products.”

Julie Greenham


Is “confidence” a part of what you deliver to your clients through your offers? For example, the confidence to appear on camera, the confidence to lose weight, or the confidence to take the steps to grow and scale their businesses.


You may believe that confidence is a key part of your offers — that the boost in confidence is what your customers are looking for and paying for. You may believe that this should play a major role in your messaging and marketing. This is something that I believed for a long time, too.


But here’s the truth: confidence alone does NOT sell.


Being “confident” in something sounds wonderful, but it’s a very vague statement. Instead of talking about how confident someone will feel after working with you, you should instead be thinking about what they’ll be able to DO with that confidence!


Want to dig a little deeper? All you have to do is press play!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • My own journey of discovery regarding the importance of confidence when it comes to crafting my messaging
  • How to articulate the true value of your offers beyond the confidence your clients will achieve  
  • Why you need to dig deeper into what your customers TRULY want from your services


Highlights:‌ ‌


00:47  Giving people confidence


01:29   ‌Confidence does not sell


02:34  Going BEYOND confidence


03:27  What REALLY sells your offers


04:16  Outro



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