Is It Okay To Repeat Topics In Your Marketing Content?


“We really need to be in that receiving mode in order for us to hear… we need to be in that open mode.”

—  Julie Greenham


Is content creation a constant source of stress for you? Do you find yourself worrying that you sound like a broken record — or that your audience may be getting tired of hearing from you?


Many of us definitely feel the pressure to create fresh, new content for our audiences each and every week. If we’ve already spoken about a topic, we feel that we need to toss it into the “been there, done that” pile and never speak of it again!


But the truth is that while WE may feel this way… our audiences do NOT.


Revisiting topics can actually be very beneficial, in fact! Repetition is a key factor in teaching and learning — often, we don’t FULLY understand or remember things until we’ve heard them multiple times. This kind of repetition can help us get a deeper grasp of a topic and even begin to see it through a different perspective.


Press play on this episode to learn more about the value of repetition… and how to keep older information forever fresh and interesting!


In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • Why does an audience member’s current state of mind matters when it comes to being able to truly receive your message
  • A real-life, personal example of why someone may not be able to receive a message — and how that can change
  • How to take past information and make it new and compelling!


Highlights:‌ ‌


00:47  Revisiting topics v. fresh content


01:49   Benefits of repetition


02:11  Receiving mode


04:38  Openness & repetition


05:54  Business language


06:55  ‌Recycling topics



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